The Numbers are in. Digital OOH works!

The proof is right here.
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The brand wanted to increase NextRadio app downloads and listening while generating brand awareness through location specific ads on strategically placed OOH assets.

The Challenge
To find a complement to their local radio campaign which targeted markets to
grow NextRadio downloads.

The Solution
NextRadio chose digital OOH advertising because of it’s reach and ability to align with NextRadio’s local focus.


Results compared to previous months: Boston Market increased listener count by 98% Detroit Market increased listener count by 61% New York City Market increased listener count by 33%


Markets: Boston, Detroit, New York City

Campaign duration: July 31, 2017 –
August 27, 2017


“It worked and exceeded our goals in listener growth.”
– Maura Kautsky,  Vice President, 
Marketing, NextRadio

Why did this work?

The vibrant look of the creative (result of digital screen), high footfall location of billboards, and crisp messaging.

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