To bring forward media that was flexible enough so that creative could be changed within hours, frequently on Sundays due to the scheduling of NFL games.
How would Burger King use special sales promotions to drive traffic to in-market locations?
Launch a digital OOH campaign built around real time scoring updates of the
local NFL team. Scroll below images to see how!
Why did this work?There were 11 digital bulletins located on the high traffic areas around Phoenix targeting sports fans and providing general markt coverage of 96 Burger King restaurants. The media plan and superb quality of the digital OOH medium helped in aggressive marketing of the product (sandwich).
Book your digital OOH campaign now!
033-24796795 / 7075