To create immediate awareness and communicate to drivers why they should choose Service King, and wanted to reach those drivers when they are most inclined to think about auto repair – while inside their vehicles.
How do you introduce a brand into new markets and and boost awareness of nearby repair centers?
Use digital OOH correlated with real-time traffic conditions to display hyper-targeted ads.
Performance & Result
After the first week of running the traffic triggered ads, the planning company noticed a significant increase in performance of their paid search campaign, signaling that the OOH digital boards were further driving awareness of the Service King brand. The click-through-rates for the markets running traffic triggered OOH increased significantly compared to before the campaign started.
Following increases were seen in CTR (Click-through-rate) performance:
Oklahoma City – CTR improved 69%
Nashville – CTR improved 66.5%
Los Angeles – CTR improved 46.7%
San Francisco – CTR improved 41.2%
Philadelphia – CTR improved 59%
Chicago – CTR improved 49.4%
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