Bus Shelters
Effective Low Cost Advertising
Bus shelter ads also known as “transit shelter displays” are built just inches from the curb and are located on main roadways in the city at consumer destinations and in residential areas. Bus Shelters provide 24-hr visibility to vehicular and pedestrian traffic at high circulation locations. They can be used for general market coverage for an entire area, and in some cases Bus Shelters can be hand-selected to target a specific demographic or geographic area.
Selvel One Group has built more than 150 BQS in
Mumbai, Kolkata, Ranchi, Agartala, Bhubaneswar and in Jamshedpur.
Some advantages of bus shelters are:
Scalable
Bus shelter advertising is highly scalable. The format delivers a low cost of entry that is friendly to local groups and small businesses
Exposure
Breadth of exposure makes these ads attractive to large brands
Interruptive Marketing
Classic interruptive marketing tools. The target audience can’t switch them off or make them go away.
Cost
Most other media with comparable reach statistics
(e.g TV ads) are far more expensive.
Target Audience
Advertising at bus stops is a great way to
target a local audience. There is no uncertainty
about geographically targeting specific groups.