Bus Audio - Sound Station
Bus Audio &
Communication Branding
Selvel-NEXT has introduced a new concept of Bus branding with Audio + outdoor integration – an exclusive audio channel in these buses.
Advertising in today’s world is getting a facelift with relevance-based communication. We understand ‘awareness’ is a very important aspect in marketing that needs to be timed and placed well. We have achieved exactly this by associating with Volvo buses across Kolkata & introducing a GPS triggered device that can be programmed to play ads at the right location. An android-based application will be installed in the phone which will be the medium for playing a range of music genres. The buses shall entertain the passengers with essentially mood-mapped music and provide important information all day long. With a reach of over 80,00,000 people, there is no better way to capture the audience in the bus.
Some impressive advantages of Sound Station are:
Music
Mood mapped music to cater to every mood of the day
Spot Booking
Affordable spot booking and Fixed Commercial Time’s
GPS Trigger
Location based GPS triggered connectivity. Time & location specific Ads to capture the right target group.
Content Creation
Dedicated team of talented minds to create verbal and musical content
(Eg. Ad’s & Jingles)
Report
Listenership / Audio map
report generation.
Live Updates
Client Led updates like weather, traffic, gold rates, astrology etc.
Book your Sound Station
campaign now!
Reach Us
10 / 1B, Diamond Harbour Road, Kolkata – 700027, India
033-24796795 / 7075